Radio Advertising

Radio advertising is a popular form of advertising that has been around for over a century. It involves using the radio to reach a large audience and promote a product or service. In the age of digital marketing, radio advertising may seem like an outdated form of advertising, but it still has many benefits.

Why Radio Ads Better.

For one, it can be a cost-effective way to reach a targeted audience. Additionally, radio advertising can be an effective way to build brand awareness and drive sales. Whether you’re a small business owner looking to promote your products or services, or a marketer looking to diversify your advertising strategy, you can get the information you are looking for regarding radio advertising.

Radio advertising can be considered a form of “word-of-mouth” advertising where companies purchase commercials to promote their products or services. Advertisers pay radio stations for airtime to broadcast their commercials to their audience.

Radio FM advertising has proven to be a highly versatile and effective platform for major brands to engage with their target audience through the various radio stations available in most metropolitan areas throughout India.

FM Radio in India

On July 3, 2001, along with the launch of Radio City Bangalore as India’s first private FM radio station, FM radio advertising made its debut. While radio advertising constitutes almost 10% of the total marketing spend worldwide, in India, it accounts for less than 5% of the overall marketing spend. Government-owned All India Radio (AIR) used to broadcast radio content and advertisements in India.

There are approximately 80 FM stations across different cities in India, with Bangalore, Delhi, Chennai, Kolkata, and Mumbai being the major markets for FM radio. Popular FM stations include Radio Mirchi, Red FM, Radio One, Radio Fever, Big FM, Radio Mango, Radio City, Surya FM, Radio Nasha, Rangila FM, AIR FM Gold, AIR FM Rainbow, Vividh Bharti, Magic FM, Best FM, and Magic 106.4 FM.

How does the pricing work?

The cost of radio advertising is dependent on various factors such as the duration of the commercial, the location of the radio station, and the time of the ad’s release. Typically, the cost of radio ads can range from 50 rupees per 10 seconds to as high as 3000 rupees per 10 seconds. Even small radio stations can produce advertisements for a nominal fee. For instance, if an advertisement is listed for Rs.800 on a radio station, it means that a single 10-second jingle ad costs 800 rupees.

To advertise your brand on radio commercials, FM radio stations provide a rate card, which can offer special discounted rates based on the volume of the advertising campaign. It’s recommended to partner with a radio advertising agency to get discounted radio ad rates for advertising. Premier Advertising ensures to provide reasonable prices for their clients’ promotions. Hopefully, this example has cleared any doubts or questions you had about radio advertising pricing in India for your brand.

FM Advertising Check List

Before opting for FM radio advertising services, it’s crucial to keep in mind the following guidelines:


Aim to have your radio commercial aired near the advertisement breaks of radio programs.


Select your FM radio advertising time slot based on your target audience’s listening habits.


Use different jingle lengths to create a better impact in your radio advertising campaign while maintaining consistency.


Request for FM free advertising perks such as RJ brand mentions.


Avoid purchasing advertising from the FM advertising rate card. Instead, enquire with your radio agency for discounted prices.

Premier Advertising is committed to delivering accurate and dependable statistics to its users, which is why we ensure that advertising rates are regularly updated. At the start of each year, many advertising platforms review their radio advertising rates. It’s crucial to check the latest rates before booking your campaign. You can visit our website to obtain the most up-to-date radio advertising rates for 2022. If you encounter any issues, feel free to contact us for assistance.

Proof of Implementation

FM radio stations offer a schedule of ad timings to both advertising agencies and advertisers. This schedule indicates the exact time when the ad will be aired on the FM radio, and is made available to the advertiser in advance.

After the campaign is completed, the FM radio station will provide a broadcast certificate for the radio ad. This certificate serves as evidence of the ad’s execution for the advertiser. Additionally, upon request, radio stations may provide recordings of RJ mentions and other FM advertising options.

Methods of Radio Advertising

1 Live Voice Overs

Live reads are a simple and effective method of radio advertising, where a host of a particular radio program voices the advertising campaign of a brand individually. During a talk show, the host can announce the radio ad campaign script to promote a localized commercial property. This advertising method provides various benefits, such as targeted advertising, increased engagement, and personalized scripts in real-time. Live reads are most suitable for promoting brand development in local businesses.

2 Sponsorship Tags

Additionally, we are committed to aiding advertisers in establishing their brand identity through in-depth on-air sponsorships. Radio sponsorships have a substantial and beneficial impact on the listeners’ psyche, promoting brand recognition by directly engaging with them. The key advantage of this type of radio advertisement is that a regular sponsored ad is typically given priority and placed first in the commercial break. This ensures that it is heard by more people before they move on to other platforms, resulting in higher reach compared to other forms of radio advertising.

3 Jingle Advertising

One of the most popular advertising mediums used by 93.5 Red FM and other FM radio stations are jingles. These are short musical pieces that can last from 10 seconds to 2 minutes, and are effective in creating brand recognition among the audience. Jingle advertising rates are generally lower compared to other radio advertising options. Additionally, jingles can utilize the connection between music and memory to make the commercial more memorable and stand out longer in the minds of listeners compared to their competitors.

4 RJ Mentions

RJs have a talent for turning the most mundane subject matter into something fascinating through their clever language and tone. Therefore, we can assist you in getting RJs to discuss your business, product, or brand. The RJ will discuss the company and share several details for the listeners’ benefit, reducing the brand’s advertising expenditure.

5 Radio contests

Radio ads can establish a connection with the audience by hosting captivating game contests. The radio station engages with the listeners and promotes the advertiser by offering prizes to the winners. This strategy can create a lasting impression on the audience.

6 Outdoor Broadcast

At the advertiser’s request, the radio station’s RJ and team can also broadcast from off-site locations. Although it is a costly investment, it can be very effective in attracting a large number of listeners.

7 Roadblock

A “Roadblock” is a technique where a brand repeatedly reaches out to the listener to establish a consistent brand recognition. It involves using all the available advertising spots within a specific timeframe.

8 Shifting the Studio

Radio DJs can host the events and cover them at the advertiser’s place. This is among the most costly FM Radio advertisement options, with radio stations charging a significant premium over the standard red FM advertising rate card and that of many others.

9 Customer testimonials

Testimonial radio advertisements involve real people sharing their experiences with a product or service, which can be convincing for listeners. People are often more likely to try something if someone they trust has recommended it. Testimonials can make a brand more relatable and increase audience receptivity to the advertisement. This is because people may be sceptical of advertisements that appear to only aim to sell a product or service. Testimonial radio ads can add value to a brand and help build trust with potential customers.